Today we are going over where your marketing budget should go in 2021 and why just calculating lead conversion in and of itself is a bad mistake.
People are asking where to put their marketing dollars going into 2021, this is a great question. There are many different lead generation platforms and options for marketing: Platform Lead Generation (Zillow, Realtor.com), Social Media Ads, Google PPC. This can become an emotional process to put money out there without having a solid plan.
I am here to give you reassurance that your marketing budget is going to the right place and give you a step by step process on how many leads you need to generate and what that's going to cost you to get to your transaction goal based on your conversion rate.
I will be going over these 4 important steps:
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