Sales & Marketing Secrets Podcast

Leverage Technology and AI or Risk Being Left Behind

Episode Summary

Sales automation, artificial intelligence and leveraging a digital ISA to scale you business and convert leads faster.

Episode Notes

I want to bring you back 15-20 years when offline marketing strategies were more popular: postcards, billboards, TV, radio etc. CRM's weren't advanced and it was hard to keep track of these leads, essentially a lot of money to be spent and lack of technology to manage all the leads. This caused lost friction in growing your business.

Fast forward to the current days of evolving technology, there are so many tools available now. Specifically automation and artificial intelligence and the importance of leveraging these tools is key to scaling your business.

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